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The Morris Home Furnishings store in Springdale, Ohio was a prototype for future growth.

We worked in real time with the Owner as his vision evolved to make it practical and affordable, while preserving the essential elements that make the space effective in a tough retail environment. Through re-engineered approach, we reduced the amount of structural re-construction needed and replaced costly finishes with alternatives that were equally attractive but more durable and less costly. Clever design features help to drive traffic in a strategic way, improving the ROI for the initiative.